The video title is one of the most important elements in improving video rankings because YouTube uses it to index and rank content. This gives YouTube creators another way for them to add their target keyword to their videos to tell YouTube what their video content is about.Īnd when YouTube knows what your content is about, it can match your videos to relevant searches on the platform. The next YouTube SEO tip that you should implement in your videos is verbally mentioning your target keyword at the start of your video.īecause YouTube automatically transcribes your videos, it will pick up your target keyword if you verbally mention it at the start of your video. Instead, you can make use of a YouTube rank tracker tool to help you measure and track your video rankings. Now, you could probably track your video rankings manually, but that would be a very time-intensive and laborious process. What’s the use of spending time on YouTube SEO if you wouldn’t be able to know if your hard work has had an effect on your rankings? Knowing how your video rankings change will reveal whether or not your YouTube SEO efforts are effective or not. You can then see the keywords that they are using in their top performing videos.Īrmed with these keyword ideas, you can start planning which videos to create next and which keywords to use in the video title, description, etc.Ĭreators and brands need to track the performance of their video rankings over time. This will reveal the most popular video on their channel. Go to a competing channel and sort by “Most Popular”. For example, let’s imagine that you’ve got a YouTube channel on cooking.
You can also have a look at competing channels in your niche to find keyword ideas. These search suggestions are great because they are the terms that people have typed into YouTube to find videos.
Youtube tags seo free#
You can use this free YouTube keyword tool from TubeRanker to find popular keywords related to your topic.Īnother way to do keyword research for YouTube is by using the YouTube Search Suggestions in the search bar on the platform. So how do you conduct keyword research for YouTube? You want to be creating videos based on topics that people are interested in and are searching for on YouTube. Like with regular keyword research for SEO, video keyword research aims to find the best keywords that have high search volume. Keyword research forms the foundation for a YouTube SEO strategy since you’ll be using them in different places on your channel. Keywords are an essential part of YouTube’s search ecosystem. The first stage of any YouTube SEO strategy begins with keyword research. Now that you know the importance of following a YouTube SEO strategy, let’s talk about how you can optimize your YouTube channel and videos in order to get more views, clicks and higher rankings. Not only does a SEO strategy for YouTube help you to increase your rankings on the platform, it also helps you compete in Google Search.īecause Google bought YouTube a few years ago, the two platforms are interconnected.īy improving your YouTube video rankings, you’ll also be increasing the odds of your video(s) showing up on the Google search results. YouTube SEO aims to optimize the elements that make your video rank.īrands and creators need to follow YouTube SEO best practices if they want their content and videos to rank for relevant searches on YouTube. YouTube has a complex algorithm that ranks videos based on a number of factors. Seeing as YouTube is a search engine, much like with regular SEO on Google, you’ve got to follow certain best practices if you want the YouTube algorithm to show your content for relevant search queries.
Do the math on that, it’s a LOT of video content, making it even more challenging to stand out from the crowd.
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